Free
$0
Free events are always free, with the flexibility to absorb fees or pass them on to attendees.
Start selling- Unlimited free & paid events
- Multiple ticket tiers, discount & promo codes
- Custom event pages + embedded checkout
- Order options — questions, transfers, waitlist
- QR check-in app + attendee export
- StubConnect — attendee connections
- StubGuys Ads + 1-click social share
- Tracking pixels & links
- Real-time analytics + core reports
- BNPL at checkout + automated payouts
- 300 marketing emails / day
- StubGuys AI suggestions
Pro
$15/mo
Everything in Free, plus high-volume email and AI marketing tools.
Upgrade to Pro- Everything in Free
- 10,000 marketing emails / day + A/B testing + 50+ templates
- StubGuys AI Autopilot — predicts sell-through & runs the next best action
- Social Marketing — FB/Instagram ads, Publish to Facebook, Instagram Growth
- Advanced graph targeting — past attendees, friends-of-attendees, lookalikes
- Collections & season passes (multi-event campaigns)
- Conversational analytics (“ask StubGuys AI”)
- Priority support
Business
Custom
Volume pricing for 50K+ tickets/year
Contact sales- Everything in Pro
- Negotiated lower ticket rate (down to 1.5%)
- White-label checkout + custom domain
- API access & webhooks
- Team roles & permissions (multi-user)
- Sponsor / brand marketplace (revenue share)
- Custom reporting + data export
- Dedicated success manager + SLA support (1h) + SSO
Official pricing model
How fees actually work.
Three line items, every time. No hidden charges, no monthly minimums.
Platform fee
3% + $1.79
per ticket — supports secure ticketing, fraud prevention, customer support, and platform operations.Processing fee
2.9% + $0.30
per ticket — covers card processing across Visa, Mastercard, Amex, Apple Pay, and Google Pay.Sales tax
Dynamic
calculated automatically based on the city / state / local jurisdiction of your event.Try it with your numbersLive calculator — change any input.
1 × Ticket$50.00
Platform fee · 3% + $1.79$3.29
Processing fee · 2.9% + $0.30$1.75
Sales tax · NYC, NY (8.875%)$4.44
Attendee pays$59.48
You receive$50.00
Or absorb the fees yourself — your sticker price stays at $50.00, attendee pays $54.44, you receive $44.96 after fees.
Feature
Free
Pro
Business
Tickets & Events
Unlimited free & paid events
Multiple ticket tiers
Discount & promo codes
Custom event pages + embedded checkout
Order options — questions, transfers, waitlist
QR check-in app + attendee export
Collections & season passes
Marketing & Growth
Marketing emails / day
300
10,000
10,000
A/B testing + 50+ email templates
StubGuys Ads + 1-click social share
Social Marketing — FB/Instagram ads, Publish to FB, IG Growth
Advanced graph targeting (lookalikes)
AI & Analytics
Real-time analytics + core reports
StubGuys AI suggestions
StubGuys AI Autopilot
Conversational analytics (“ask StubGuys AI”)
Custom reporting + data export
Payments & Platform
BNPL at checkout + automated payouts
Ticket platform rate
3% + $1.79
3% + $1.79
Down to 1.5%
API access & webhooks
White-label checkout + custom domain
Team roles & permissions
Sponsor / brand marketplace
Support
Response time SLA
48 hours
6 hours
1 hour
Dedicated success manager + SSO
Common questions
No monthly fees, no setup fees, no hidden costs. You only pay when you sell paid tickets — 3% + $1.79 per ticket. Free events are completely free, no matter how many people register.
You choose. By default, fees are passed to the attendee (added on top of the ticket price). You can also absorb the fee into the ticket price, which often increases conversion. Toggle this per event in your dashboard.
Pro plan organizers get automated weekly payouts every Friday for sales from the prior week. Business plan organizers can choose daily, weekly, or post-event payouts. We hold a 7-day reserve for refund protection.
We support events in 4 countries (US, UK, Canada, Australia) with local payment methods and currencies. International tickets carry an additional 1% currency conversion fee handled by Stripe.
Yes — Free → Pro is automatic the moment you create a paid event. Pro → Business requires a quick call with our partnerships team to set up your custom rate. Downgrades take effect at the start of your next billing cycle.